Benny is a fintech startup helping employees maximize their benefits from their stock purchasing program. Collaborating closely with the founding team, I moved quickly from briefing and alignement, to information architecture, and finally to screen design. Together, we designed a new web app that allows employees to define their ESPP strategy, receive loan offers to fund their ESPP, get instructions for how to apply for the recommend loan, and finally track and optimize their ESPP returns over time.
Context
Idea to MVP in 2 months – a smoother process for ESPP loans
Details
Time Frame:
May 24 – Aug 24
Role:
UI/UX Designer, Usability Researcher, Product Design
Involvement:
Product Interface, Dashboard Design,
Micro Interactions, Prototyping
UI UX Design
