Ergomotion

Reinventing a Market Leader’s Online Presence

Context

When Ergomotion, a titan in their industry came to me, they brought with them a challenge that was as exciting as it was daunting – a complete redesign of their website and migration to Webflow. They wanted their site to feel fresh and contemporary, but without alienating their longstanding customers used to a certain look and feel. A key part of this project was integrating Hubspot. As Hubspot partners, I know the platform inside and out, and I was able to streamline Ergomotion’s operations.

Details

Time Frame:

Jul 24 – Aug 24

Role:

UI/UX Designer, Usability Researcher

Involvement:

UI & UX Design, Webflow Development, Hubspot,

Content Strategy

Branding

The goal of product branding is to create a distinct identity and image for a product in the minds of consumers, which differentiates it from competitors and builds a strong connection with the target audience.